The Motorist Choice Awards are the result of 42,000 customer surveys and analysis and are designed to direct consumers towards vehicles that fit their lifestyles and pocketbook. The awards were calculated by merging IntelliChoice’s empirical cost of ownership data and owner satisfaction data from AutoPacific’s survey of new car and light truck buyers.
“This award showcases Volvo’s commitment to not only creating cars that are leading the industry in safety – but creating ones that people will want to show off and are proud to own,” said Art Battaglia, Volvo’s lifecycle, business and brand strategy manager. “The Volvo C30 truly looks like nothing else on the road, and to receive this award from our own customers means a lot to us.”
The Volvo C30 was previously awarded the 2009 SmartChoice Award from IntelliChoice in the Cost of Ownership, Near Luxury Class category.